After establishing her fitness career, Olivia Taylor (AKA Liv With Pilates) wanted a brand identity that captured her passion for helping people achieve their fitness goals, while standing out from the typical beige, minimal aesthetic that many pilates brands lean towards.

I worked closely with Olivia to create a bright, flowing identity that reflects her energy, personality, and beach-side classes. The goal was to design a brand that felt approachable, vibrant, and authentic, something that would resonate with her clients both online and in-person.

Through a combination of lively colour palettes, dynamic typography, and fluid visual elements, I developed a brand system that translates across social media, marketing materials, and her digital presence. The result is a cohesive identity that communicates Olivia’s philosophy, energises her audience, and differentiates her from other pilates offerings.