Soft, feminine, artistic – these were the key elements that were needed to be represented in a new brand identity for CNC Cosmetics. Following a line art reference, a customised abstract face was built into a serif font with simple, elegant ligatures and stacked. The colour palette is constructed from soft, warm neutrals to appeal to the target audience, and to provide a sense of calmness and luxury.

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  CNC Cosmetics Rebranding

• Exec Ascend Website